What is CRM? Customer relationship management—often called CRM, CRM system, or CRM software—is a business solution that helps companies improve marketing, sales, and service engagement with their customers to drive organisational efficiency, while helping to improve customer experience.
What can CRM do for my organisation?
CRM can help reduce costs and increase profitability by organising and automating business processes that nurture customer relationships and satisfaction across all interactions—marketing, sales, and customer service. CRM solutions can deliver return on investment (ROI) through marketing automation, customer service, and sales force automation.
We also offer mobile CRM apps and platforms that enable you to manage your customer relationships on your mobile devices, along with tools that integrate data and reporting from social media directly into your CRM application.
With the rise of mobile and social technologies, customers are now more powerful than ever. Their always-connected status and ability to find information in seconds puts them in control of their own experience, and this trend has forced busines to rethink how they engage and connect with their customers.
This means businesses need to provide real-time, personalized experiences that reach customers just as they need them. Whether it be a mobile push notification promoting a sale or an email confirming an order, customer engagements now take many forms. By promoting relevant and consistent communication throughout the customer experience, businesses have an opportunity to engage with their audiences like never before.
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